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Anima Sana in Corpore Sano – a healthy soul in a healthy body. The acronym of this ancient but still highly relevant wisdom spells the name of the Japanese brand ASICS, an intelligent pioneer originally specialising in running shoes and sports clothes. The ASICS of today is a broader brand than it was, now developing trendy lifestyle pieces alongside its functional equipment. Ironman Jan Frodeno is just one of many elite athletes who place their hard-earned trust into the brand. It all started in 1949, when 31-year-old Kihachiro Onitsuka revolutionised the Japanese sports shoe market with his brand Onitsuka Tiger. The Kobe-based company made its name with basketball shoes, later becoming one of the leading running shoe manufacturers in the world thanks to its scientific expertise.

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ASICS has been the go-to brand for pioneering shoe development for decades. You can tell that the shoes are designed in close collaboration with professional athletes - this is what's got me and my sports buddies hooked on the label. Jan Lau - Keller Sports Pro
It might sound strange but when you're wearing ASICS shoes, you can tell that the product designers really have pulled out all the stops. The ultra-light construction and superior arch support are simply amazing! Isabell Groß - Keller Sports Pro


Posts and sports products for a healthy, sporty lifestyle.